Position Overview:
The Sales and Marketing Executive is responsible for driving the growth of the organization through effective sales strategies and marketing initiatives. This role requires a combination of strong communication skills, technical knowledge, and the ability to understand and meet customer needs in a competitive landscape. The incumbent will engage with clients, promote products, and contribute to the overall success of the sales and marketing teams.
Key Responsibilities:
Customer Engagement:
* Conduct face-to-face and telephonic interactions with customers to build rapport and understand their specific business requirements.
* Provide tailored solutions by applying in-depth product knowledge to address customer needs effectively.
Service Quality Assurance:
* Develop a comprehensive understanding of the technical specifications and features of the organization’s products and services, ensuring quality of service through meticulous documentation.
Lead Generation:
* Execute cold-calling initiatives to generate interest in products and services, ultimately arranging meetings to discuss potential business opportunities.
* Identify and cultivate new business prospects through networking and follow-up courtesy calls.
Presentations and Demonstrations:
* Prepare and deliver compelling presentations and product demonstrations to potential customers, showcasing the benefits and functionalities of software solutions.
Marketing and Promotion:
* Create and design sales literature to effectively market and promote a portfolio of products.
* Participate in industry events to enhance brand visibility and engage with potential clients.
Technical Advisory:
* Provide technical support and advice to customers regarding the installation and utilization of computer systems and networks, both pre- and post-sale.
Sales Strategy Development:
* Formulate and implement effective sales plans utilizing established sales methodologies to meet and exceed sales targets set by management.
Customer Relationship Management:
* Maintain and strengthen relationships with existing customers, promoting additional products and upgrades to ensure continued engagement.
Issue Resolution:
* Address hardware and software-related issues, collaborating with specialized technical colleagues when necessary to resolve complex problems.
Market Research:
* Conduct comprehensive market research to enhance interdepartmental knowledge regarding demographics, competitive landscapes, and emerging trends.
* Collect quantitative and qualitative data from marketing campaigns to inform strategic decisions.
Digital Marketing Engagement:
* Demonstrate a willingness to learn and engage in digital marketing initiatives, contributing to the execution of campaigns across various platforms.
* Assist management in preparing reports and analytics related to marketing efforts and campaign performance metrics.
Competitive Analysis:
* Perform competitive market analysis to identify new opportunities for growth and advancement.
Team Collaboration:
* Actively participate in team meetings to provide updates and share insights, fostering a collaborative environment to achieve collective goals.
Qualifications:
* Proven experience in sales and marketing, preferably in a technology-focused environment.
* Strong understanding of digital marketing principles is advantageous.
* Exceptional communication and presentation skills.
* Ability to manage multiple priorities and meet deadlines in a dynamic setting.
This role demands a proactive and results-oriented individual who is committed to continuous learning and professional development within the fields of sales and marketing.
Salary:
Rs 10,000 - 25,000
Location:
Lucknow (India)
Job Time:
Full Time
Job Type:
On-Site
