Meaning of Digital Marketing
The term digital marketing come out in the 1990s when the digital world began to developed.
Digital marketing is the Promotion of products, selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. Digital Marketing is often referred as Online Marketing, Internet Marketing, or Web Marketing.Digital Marketing consist all digital channels, such as content marketing, SEO, email marketing, social media marketing, mobile marketing, website marketing, affiliate marketing and so on, to create elaborate strategies to reach and connect with prospects and customers.
Digital marketing is the use of the Internet to reach consumers.
Digital marketing is a broad field, including attracting customers via email, search platforms, social media, content marketing and more.
Why do we need digital marketing?
Digital marketing plays a valuable role in shaping Consumer behaviour in today’s world, but how does it positively impact businesses? It is necessary you understand why digital marketing is important?
- In 2016, 34% of the businesses already had an integrated online marketing.
- In the end of 2017, 72% marketers believe that traditional marketing is no longer sufficient and digital marketing will make their company revenue to be increases by 30%.
More than 80% of businesses will increase their online marketing spending plan that may go beyond the IT budget.
There are some reasons why digital marketing is important:
- Equal opportunity for all kinds of businesses
- How important is it– More cost effective than traditional marketing
- Why it is important– Delivers conversion
- Helps you generates better revenues
- Facilitates interactions with targeted audiences
- Serves to the mobile consumers
- Builds brand reputation
The best example of digital marketing done right is:
Nestle India joined hands with project Nanhi Kali on teacher’s day and say ‘It all starts with education’ with the aim of providing primary education to underprivileged girl children in India. They say “When you educate a girl, You educate a nation.”
The campaign has leveraged digital with simple storytelling to help spread the word. They launched a touching digital film and informative visual content to help build awareness for the causes. Twitter’s India also joined in the initiative by celebrating teacher’s day with the teachers and students of Nanhi Kali.
A live stream was hosted on Periscope where viewers got acquainted with the girls, their challenges and how Nanhi Kali Help to Twitter’s India also joined in the initiative by celebrating teacher’s day with the teachers and students of Nanhi Kali. A live stream was hosted on Periscope where viewers got acquainted with the girls, their challenges and how Nanhi Kali Help to them. The #EducateTheGirlChild trended throughout teacher’s day while the video served to stir hearts.
“Internet is the new big thing.”Bill Gates
What are the Elements of digital marketing?
In the current scenario, when we come across the word advertising the first thing that emerge in our mind is digital marketing. Internet is the vast place, and marketing over it stretches the approach to whole world. Let us know the elements of the digital marketing.
SEO is the optimization which utilizes all the available resources in order to optimize the overall performance of a website. It is the key element of digital marketing. The functioning of the SEO is not as complicated as it seems, it’s far much easier if it is implemented properly. The search engine s scans out the content and decides its prioritization depending on the quality as well as the keyword placement in the context.
PPC advertising is an excellent strategy for maintaining a presence in search results while you establish organic rankings with SEO. In simple terms, companies pay search engines in order to get placed at the top of the list. Not to get excited, there are certain deciding factors on which this PPC works. The amount of money that the company is bidding, keyword status relevancy with its website and products and how optimised is the lending page.
E-mail stands for electronic mail which is used as a form of marketing strategy in order to reach potential customers via electronic mail. The process entails, sending the emails, and improving the relationship between clients and customers, building a strong brand loyalty. It can also be used for simple advertising through the E-mails. The benefit of the E-mail marketings lies in the cost-effectiveness, flexibility, and a better rate success of any advertisement.
It is another form of the digital marketing also known as online marketing, but strictly linked with the web marketing campaigns. It is the mixture of creative and promotion mixture techniques. Its key tool in generating more traffic besides, the quality of the content also matters. It should be less promotional, and more educational, informative, and easy to understand.
Online marketing is done in many ways, but the direct interaction is perfect way to approach a customer. Mobile marketing is one of the direct method, As the response time from any customer through smartphone is quite high. Through mobile marketing, it gets much easier for companies to double the reach of customers, as people often prefer using mobile over desktops. In short, mobile have changed the way of digital marketing.
Almost 80% of the world population is on the social sites, this medium is helping to get in touch very easily. As social media is getting more popularity, marketing on such platforms is more preferred. With the help of Google AdSense and analytics it gets much easier to promote their products through ads. Meanwhile, marketing it on public pages of Facebook or Instagram, help to create leads.
SEM is a comprehensive and effective strategy for growing one’s business and driving more traffic to their site especially in this increasingly competitive market. It is the best way to promote and advertise one’s business. Paid search marketing involves the use of money, and so the term paid search marketing.
Digital marketing strategy is different form digital marketing campaign. When we talk about digital marketing strategy, we are referring to a master plan or blueprint to achieve a long term goal.
On the other hand, campaigns are the specific tactics more short term goals within the digital marketing strategy.
Similarly there are many other forms of marketing, a digital marketing strategy involves:
- Defining customer profiles
- Defining marketing objectives
- Alignment of customer and marketing goals
- Identifying target markets
- Performing competitive analysis
- Managing and allocating resources appropriately to achieve objectives
- Reviewing and optimising campaign performance
For example, a digital marketing strategy includes setting marketing objectives based on the analysis of market information and, target audiences, selecting digital marketing channels and platforms, determining channel-specific delivery tactics, and defining macro marketing KPIs to measure the performance of the digital marketing strategy
- How can digital marketing beneficial for one’s business?
Digital marketing removes the various in the field of marketing by increasing the reach of the product or a services, it also helps in increasing the consumer base. It also provide instant solutions to the customers whenever they are in doubt there by increasing brand value and customer loyalty.
Digital marketing description refers to promotion with the aid of digital conduits or mediums such as websites, social media platforms, blogs, email, apps, etc. It helps in linking with the viewers at large, produce helpful guides and therefore generate returns.
For many reasons, your business needs online marketing. So let us discuss the most important benefits of digital marketing for your business.
- Increase the customer base
Always bear in mind, that is the client who help a business flourish. Creating and increasing the purchase outreach in digital-marketing is tremendously essential to maintain a responsive liaison with the purchaser.
- Help you save your money
For Start-up companies and small business which do not have adequate of capital and finds, it is advisable not to spend so much money in advertisements. Also in spite of spending money in advertising, you must save the money and spend it on the internet marketing which is better and more rewarding option in this scenario. Therefore, in this manner, digital marketing helps you save your money.
- Real time customer services
When you think about the traditional marketing, communication is the only possible way. However, digital-marketing you can provide real time customer services.
- High revenue generation
As revenue generation, depend upon the source of income so, if your sales get a boost, Then you surely generate a high amount of income.
- Higher return on investment
In comparison to traditional marketing, online marketing gets you better cost per leads which thoroughly helps you increasing the returns of your investments.
- Beat the competition in the market
In this era, when your competitors are already, so why you must lag. So, beat your competitors and to stand out in the crowd, start with digital marketing, as soon as possible.
The above are the benefits of digital-marketing which will only not help you to grow up your business but also will allow you to gain popularity in a short span of time.