Digital marketing is the marketing on the Internet of products or services using digital technologies, including mobile phone apps, display advertising, and any other digital media.
World online is a busy place full of companies battling to be heard about the advertisement and interactive babble. Digital marketing tools have evolved out of this to help brands get recognized by eventually increasing their online presence.Leveraging organic search engine results, social media, PPC (Pay Per Click) ads, or content marketing helps drive your target audience to your web pages, increasing the number of potential customers.
Marketers call this method ‘ the funnel of conversion. ‘ The first move that starts the consumer on the road to becoming a customer is to get the name of your product seen in the digital space (the big portion of the funnel).After seeing your product, whether it’s in search engines or through paid advertising, users are more likely to visit and revisit your website (the funnel’s middle section). It helps them engage with your brand through engaging content, and with a little support from CRO, which eventually leads them to buy your product or service (the narrow funnel section).